GOAT STORY

Goat was established in 2001. Part of the
inspiration behind the creation of the label was
that designer Jane Lewis simply couldn’t find
clothes that excited her, be it high street or
designer. Goat began initially as a few key
pieces for Jane and her friends, made from
cashmere – hence the name of the collection.
But the potential of the label was soon recognised
and naturally evolved to become the
brand it is today.


Goat designs clothes that are luxurious and
effortlessly chic. The label has quickly gained
an enviable reputation for being bought by those
‘in the know’ and has a cult celebrity following
which includes Elle Macpherson, Sienna Miller,
Keira Knightly, Jemima Khan, Erin O'Connor
and Gwyneth Paltrow.


Goat is now stocked widely across the UK,
including Matches, Browns, The Cross, Harrods;
whilst overseas stockists include Louis Boston
and Takashimaya USA. The success of the label
lies in the fact that Goat has filled a niche in today’s
fashion market place, with the philosophy;
“Less is more”.